Zwack history
Origins and founding spirit
The history of Zwack dates back to 1790, when Dr József Zwack, the personal physician to the Habsburg court, created the recipe for the first Unicum as a remedy for the Austrian emperor. This herbal liqueur, rich in history and flavour, marked the beginning of a long tradition in the Zwack family.
Reconstruction after the war
After the destruction of the Second World War and the hard times under communist rule in Hungary, the Zwack factory was nationalised. But in 1988, the Zwack family returned and bought the company with the aim of restoring it to its former glory and establishing the brand internationally.
Modernisation and global expansion
Since regaining independence, Zwack has undergone significant modernisation and focused on expanding into global markets. Today, Zwack is sold in over 30 countries and is recognised worldwide.
The Unicum legacy
Unicum, Zwack's flagship drink, is known for its dark colour and complex flavour consisting of more than 40 herbs. Traditionally used as a digestif, this drink has a loyal following and is often served in a distinctive round bottle that symbolises its distinctive heritage.
Innovations and product diversity
In addition to Unicum, Zwack has expanded its range to include various other spirits, including Unicum Plum and Zwack Gold. Each product bears the signature of the masterful distillation skills and herbal expertise that make Zwack so special.
Cultural significance and social commitment
Zwack is deeply rooted in Hungarian culture and plays an active role in promoting cultural and social projects. The company regularly organises guided tours and tastings at its distillery in Budapest to introduce visitors to its rich history and production process.
Future and sustainability
Looking to the future, Zwack is increasingly focussing on sustainability and environmentally friendly practices in production to play its part in protecting our planet. The commitment to quality and the environment makes Zwack a brand that is not only flavourful, but also ethical.
FAQs about Zwack
1. What makes Unicum so unique? Unicum is made from over 40 different herbs and undergoes a long maturation process in oak barrels, which gives it a unique, bitter-sweet flavour.
2. Is Zwack Unicum suitable for vegetarians and vegans? Yes, Unicum is suitable for both vegetarians and vegans due to its purely plant-based ingredient list.
3. How should Unicum be served? Unicum is traditionally served at room temperature as a digestif, but can also be enjoyed chilled or in cocktails.
4. Where can I buy Zwack products? Zwack products are available in our online shop and are sold worldwide in selected shops and through other online distribution partners.
Conclusion
Zwack is more than just a liqueur.