Havana Club Mango Lime is an innovative flavored rum that impresses with its natural taste and the perfect balance between fruity flavors and white rum. Andreas Höhner, Head of Brand Management at Pernod Ricard Germany, explains: "The natural taste and the perfect balance between fruity flavors and white rum make it the ideal addition to the Havana Club portfolio."
The market trend shows that flavored rum is experiencing the greatest growth in the rum segment and that innovation is an important growth factor for spirits. Havana Club Mango Lime combines two flavors that are at the forefront of European taste preferences: Mango (tropical) and lime (citrus).
The flavor profile of Havana Club Mango Lime is created by the dominant tropical fruit, complemented by a fresh lime twist. With this innovation, Havana Club presents an authentic spirit that combines Cuba, summer and tropical flavors. (automated translation)
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