From 2024, the Plantation brand will be renamed from Maison Ferrand to Planteray. This decision reflects the company's desire to show sensitivity and respect for historical contexts, particularly with regard to issues such as racial equality, equality and diversity.
The name change aims to make the brand image more modern and cosmopolitan. "Planteray" combines "Plant" for sugar cane and "Ray" for rays of sunshine, which support the growth of sugar cane, and aims to create a positive association without historical baggage. Despite the name change, the taste and production process of the rums remain unchanged.
The first product under the new name is Planteray Cut & Dry Coconut, a carefully crafted blend of different rums that is refined with coconut.
The coconuts are opened after harvesting and left to dry in the sun, using one coconut for every liter of this spiced rum. (automated translation)
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