Matthew Gloag, the grandson of the founder and namesake of the brand, took over the family business in 1896, almost a century after it was founded in 1800.
Just one year later, he created a new whisky blend, which he called "The Grouse Brand", in the expectation that many hunters would come to Perth during the hunting season. His daughter designed the matching label, which features the Scottish national bird, the grouse. The whisky immediately became very popular and sold so well that after just a few years, the name was changed to "The Famous Grouse" and the word "brand" was dropped.
This name has stuck to this day and stands for one of the most famous whiskies in the world: The Famous Grouse.
(automated translation)
Tasting notes:
Color: Amber.
Nose: Light, elegant, cereal aromas.
Taste: Light, notes of grain, "Speyside-typical" floral and malty.
Finish: Long lasting, peat smoke, oak, toffee, apples, spice.
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