42 Below Vodka is made from organic wheat and impresses with its creamy texture and exceptional clarity. The idea for this vodka came to its founder, Geoff Ross, during a flight when he saw an advertisement in a magazine promoting the purity of another vodka's country of origin. As a proud New Zealander, Ross felt challenged, believing that few countries could match the pristine purity of his homeland.
Within a few years of its foundation, 42 Below's products were among the most sought-after premium vodkas in the world. The success in New Zealand led to Ross deciding to enter the vodka in every major spirits competition in the world, and it won them all.
The partnership with Bacardi has helped 42 Below expand its success globally, while maintaining the vodka's original integrity and cheeky image.
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